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Student Auxiliary Enterprises is the shared services organization of Associated Students, Inc. and Beach Shops. These two nonprofit organizations operate under Student Affairs and have played a vital role supporting students and the campus community for 70 years.

In the summer of 2022, the auxiliaries established a formal shared services collaboration to provide shared management and combined expertise to better serve both entities. This collaboration has enabled cost-saving partnerships and streamlined processes while maintaining independent legal statuses and missions. The collaborative approach promotes cooperation and synergy with continued shared governance.

To commence this shared management approach, five teams have integrated to align strategies, streamline operations, and foster effective communication for both organizations. These departments include:

Senior Leadership Team
Human Resources
Financial Management
Facilities
Information Technology

This initial integration lays the foundation for effective shared management and long-term financial solvency that will allow Student Auxiliary Enterprises to continue serving students for years to come.

Impact

Employees

  • 735 Student assistants
  • 215 Full-time and part-time

Funds Back to Students

  • Over $2 million in scholarships, grants, event funding and donations to students
fork, knife, and spoon
544.5k
Meals consumed in Residential Dining
hands holding apple
4,640
Meals provisioned to Feed a Need Recipient
brocery bag
45.5K
Visits to the Beach Pantry

Leadership

miles Nevin

Miles Nevin

Associate Vice President & Executive Director

Nikki Majidi

Nikki Majidi

ASI President 2024-25

ASI MISSION

Committed to the principle of student self-determination in the shared governance of the university, the Associated Students of CSULB seeks to facilitate the achievement of students’ educational objectives and life goals through programs, services and facilities that advocate student needs and interests, compel student representation in campus decision making and provide students with resources that they identify as necessary for their intellectual, social and physical development.

SERVICES

Beach Kitchen
Beach Pantry
Dining
Campus Events Office
Games Center
Information and Ticket Center
Isabel Patterson Child Development Center (IPCDC)
Student Recreation & Wellness Center (SRWC)
University Student Union

PROGRAMS

22 West Media
Beach Balance
Beach Pride Events
Grants
Grow Beach Garden
Scholarships
Student Employment, Internships, and Volunteer Opportunities
Student Government
Sustain U
USU Art Collectiion
ASI Beach kitchen Meatless Mondays
2 student employees at Beach Shops

BEACH SHOPS MISSION

Education is the means to expand minds and change lives to improve our communities. Beach Shops' mission is to enhance and support the educational process of California State University, Long Beach by providing the goods and services to promote a learning community; by training student employees with life and career skills; and by funding scholarships, internships and other programs that promote student success.

SERVICES

Art Store
Campus Printing and Design
Commencement Regalia
Convenience Stores
Dining
ID Card Services
University Bookstore
Vending

PROGRAMS

Day 1 Textbook Access
Feed A Need
Scholarships
Residential Dining Meal Plans
Student Employment, Internships, and Volunteer Opportunities

For more information, visit asicsulb.org and csulb.edu/beach-shops .

asicsulb.org

@CSULBASI

csulb.edu/beach-shops

@CSULBBeachShops
ASI logo
Mission Statement

Committed to the principle of student self-determination in the shared governance of the university, the Associated Students of CSULB seeks to facilitate the achievement of students’ educational objectives and life goals through programs, services, and facilities that advocate student needs and interests, compel student representation in campus decision making and provide students with resources that they identify as necessary for their intellectual, social and physical development.

About ASI

Associated Students, Inc. Students automatically become members of ASI when they pay their mandatory student fees at the time of registration. Services provided by ASI to the CSULB community include the University Student Union, the Isabel Patterson Child Development Center, and the Student Recreation & Wellness Center. ASI also funds various scholarships, major and minor campus events and programs, and supports a robust student-run media division which includes a weekly newspaper, TV station and state-of-the-art radio station.

ASI has a rich history of strong student leaders and executive officers who have been at the forefront of many university milestones. From the building of the University Student Union and Student Recreation & Wellness Center, to advocating for the 24-hour opening of the University Library during finals and the development of the first Disabled Student Services center on campus, ASI has been proud to be an important part of CSULB’s history.

For a corporate overview, visit our press and corporate information webpage at asicsulb.org/press.

ASI History

Associated Students

The beginning picture

June 15, 1956, the Associated Student Body formally incorporated under the new name ‘Associated Students of Long Beach State College

1956

The beginning

The beginning picture

Soroptimist House is constructed and donated to Associated Students for use by student organizations. It serves as the first “college union” for the campus.

1957

Student body center

Student body center picture

Students approve a fee referendum to finance the construction and operation of a “student body center”, later named the “University Student Union” through another student referendum.

1965

Recycling

First recycling program started with funding from Associated Students.

1970

Building USU

Building USU picture

Construction of the University Student Union building is completed.

1971

Roots of CDC

Associated Students begins providing childcare for children of students at the local YMCA. Program later moves to the Soroptimist House.

1971

CDC Opens

Isabel Patterson Child Development Center opens.

1975

Recycling Center

The Recycling Center facility built with funding from Associated Students and the City of Long Beach.

1976

News Paper

The Long Beach Union newspaper begins publication.

1977

CDC Grows

The Isabel Patterson Child Development Center expands. Construction of the “Dome” and an office building are completed.

1986

CDC Grows

The Isabel Patterson Child Development Center’s Infant/Toddler facility is completed.

1994

Fee Referendum

Students approve a fee referendum to finance the renovation and expansion of University Student Union

1995

The NEW USU

The NEW USU picture

The $17M USU Improvement Project is completed, providing an additional 24,000 square feet to the facility.

1998

K-Beach radio

K-Beach radio makes its first broadcast.

1998

Beach Pride

The “Beach Pride” referendum is approved, providing over $1 million in student funds for CSULB Athletics.

2000

Intramural Sports

Intramural Sports Program becomes part of Associated Students and is later renamed "Intramural Sports and Wellness"

2004

New CDC

New CDC picture

The "Dome" building of the Isabel Patterson Child Development Center is demolished and replaced with a new school-age program facility

2006

New Fee Referendum

New Fee Referendum picture

Students approve a fee referendum to finance the construction and operation of a new Student Recreation and Wellness Center set to open in 2010.

2007

SRWC Opening

SRWC Opening picture

Grand Opening of the Student Recreation & Wellness Center

2010

Beach Pantry Opening

Beach Pantry Opens

Grand Opening of the Beach Pantry

2016
 

ASI Pushes to Change LBSU Mascot

ASI Pushes to Change LBSU Mascot

ASI President Jara and Vice President Almahdi worked closely with administration throughout 2018 and 2019 to change the mascot. Having received more than 350 concept submissions, nearly 13,000 votes from the greater community, and nearly 11,000 votes from the student body -- ultimately ASI recommended “Shark” as the final mascot concept, later ratified by President Jane C. Conoley.

May 2019
Beach Pride Staff